How to Choose Shampoo for Bleached Hair: How Often to Use Purple Shampoo

As color fades from bleached or high-tone hair, yellow and orange tones tend to appear, and hair tends to feel squeaky. This article covers home care for bleached hair in three parts: purple shampoo, how to use it, and leave-in treatment.

What is purple shampoo?

A shampoo containing purple pigment, called "murashan" in Japan (from murasaki, purple, and shampoo). Purple is the complementary color of yellow, so it is used to make yellow tones less noticeable.

• For cool tones such as white and silver: Somaruka Color Shampoo (PURPLE)
• For ash and monotone colors: Somaruka Color Shampoo (ASH)
• For yellow and orange tones in high-tone and bleached hair: KÉRASTASE Blond Absolu Bain Ultra-Violet (purple pigment)
• A conditioner with purple pigment: OLAPLEX No.5P Toning Conditioner

How to use and how often

The amount, leave-on time and frequency differ by product, so follow each product's directions.

• Somaruka (PURPLE): to reduce yellowing, leave the lather on for a few minutes before rinsing. As a guide, use once every 3 days to maintain color, or daily when color has faded.
• Somaruka (ASH): leave on for a few minutes before rinsing. As a guide, use once or twice every 3 days to maintain color, or daily when fading bothers you.
• Bain Ultra-Violet (purple pigment): rinse off right after lathering.
• No.5P: after shampooing, leave on for at least 1–3 minutes and rinse. Pigment may stain your hands, so wearing gloves is recommended.

Leave-in treatment for manageability

Bleached hair tends to tangle at the ends and frizz. MILBON's ELUJUDA Bleach Care is a leave-in treatment line for bleached hair.

• Ends tangle or puff up: ELUJUDA Bleach Care Serum
• Hair feels coarse and spreads overall: ELUJUDA Bleach Care Gel Serum

For special care once or twice a week, there is also OLAPLEX No.3 Hair Perfector, used before shampoo.

Daily tips

• Detangle with a wide-tooth comb before washing
• Wash with water that isn't too hot
• Dry right after washing. Before using an iron, apply a heat-protecting leave-in treatment

Find more products in Colored & bleached hair care and Hair damage. For advice on color or bleach, ask a REMENTE or RETRÉ stylist.

Free shipping on orders of ¥3,980 or more (tax incl.; Hokkaido and Okinawa ¥440). Store pickup is also available at REMENTE Yokkaichi Tomari, REMENTE Matsusaka Funae and RETRÉ Soyora Tsu Sakurabashi.

*Results vary from person to person. If a product does not suit your skin, stop using it and consult a dermatologist.