--Do you have any of these hair problems? --
if you take your time in the morning, the humidity will cause the frizz and frizz to return.
The effects of the treatment do not last long.
think it's normal for my hair type to be difficult to manage.
is a hairstyle I really want to try, but I give up.
This problem is not something you were born with.
It addresses the root problems of hair that conventional damage repair methods cannot reach.
---The cause is hair's "disorderly breathing"---
The main reason why hair becomes unmanageable on rainy or humid days is that the moisture inside the hair cannot be maintained evenly , in other words, the hair is not able to breathe properly. This is caused by two major factors, both inside and outside the hair.
Internal hair



External hair

If the cuticle does not open and close properly, necessary moisture will escape or excess moisture will be absorbed. Therefore, by supporting the opening and closing power of the cuticle, the amount of moisture inside the hair will be maintained.
---A new concept in "hair quality care"---
The reason your hair becomes unmanageable on rainy or humid days is because your hair is "breathing irregular," meaning it absorbs and releases moisture unevenly.
This imbalance is caused by a distortion in the structure of the hair's internal structure, which is the root cause of frizz and frizz.
――――――Our Philosophy――――――
"Hair quality is not something to be given up on and thought cannot be changed, but something to be cherished and nurtured."
After many years of research, we have come to one conclusion: the unmanageable hair that many people experience is not just due to damage, but also due to distortion of the hair's natural structure.
From this discovery, ToiToiToi's "Hair Quality Care" was born. We deliver each and every product with that thought in mind, so that everyone, regardless of gender or age, can love their hair and live each day with a positive attitude.
---An unchanging philosophy that supports evolution. ---
The origin of Toy Toy Toy.
Little Scientist's unique hydrophobic formula
This shampoo contains hydrophobic PPT (AEDS keratin, silk, collagen) wrapped in surfactants. When you wash your hair, the hydrophobic PPT becomes insoluble and adheres directly to your hair. It repairs damage with every wash. AEDS keratin, in particular, is positively charged, so it firmly adheres to negatively charged damaged areas. Additionally, nano-sized CMC (ceramide, cholesterol, 18-MEA) repairs distortions in the CMC structure inside your hair.

Remove hydrogen peroxide with rooibos extract
The active oxygen generated by hydrogen peroxide remaining after perms and coloring causes hair and scalp aging. In particular, lipid peroxides formed when sebum is oxidized can damage hair roots and cause hair thinning. Rooibos extract, obtained using a special extraction method, removes residual hydrogen peroxide from hair and scalp, protecting them from aging.
Coacervate absorbs ingredients
When you add water little by little while rinsing, the ingredients in the shampoo break down into tiny "care particles" that selectively attract and adhere to damaged areas (coacervate), allowing the hydrophobic repair ingredients and patented AEDS keratin, which are normally difficult to absorb into water, to adhere to the hair and repair it.
The recommended way to use it is not to rinse it all at once, but to repeat the process of adding water, bubbling, and combing, and then rinse it thoroughly at the end.
It thoroughly cleanses hair without weighing it down or leaving it feeling residue-free, leaving it smooth and silky to the touch.
--- Five points of evolution ---
Two types of treatments to achieve your ideal texture
There are now two types of treatments available: "Smooth" and "Moisturizing" so that you can choose based on your hair type and concerns.
Adding an Out Bus
Specializing in external repair, this product is packed with numerous functions to give hair softness and moisture. It is an out-of-bath product that is suitable for many hair problems.
Formula specialized in "moisture retention"
Focusing on the moisture content, which is the key to hair's unmanageability, the product adds three new moisture-retaining functions to help keep hair in a stable condition unaffected by dryness or humidity.
- Moisture retention by Moist Lock Urea
- Double keratin formula for moisture retention
- Supports cuticle opening and closing
Ingredients that fix the cause of hair distortion
Focusing on the root cause of hair distortion, all products contain "hair root stem cell culture fluid," which addresses both scalp environment and moisturizing.
New "Refreshing Grapefruit Scent"
Based on the traditional fragrance, it has been improved to have a better, longer-lasting scent. The light, deep fragrance will brighten up your bath time and is loved by people of all genders and ages.
――――――Product Features――――――
4 points to control hair flow
For those who are concerned about their natural hair quality, we can create a continuous hair care program that starts with repair and does not end with repairing damage.

