INTO A MINDFUL RITUAL.
Mindful beauty begins with fragrance
Turn your skincare time into the ultimate mindfulness habit.
People who are fulfilled from the core are strong and beautiful.
CONCEPT
T H E
A E T H E T I C S O F M I N D F U L B E A U T Y
Do you feel that daily skin care such as washing your face and moisturizing is a tedious chore?
Skin care is
The time you need to face tomorrow positively and calmly.
SINN PURETE is
As a "switching beauty" using fragrance,
We propose an advanced beauty routine that will also have an effect on your mind.
People who are fulfilled from the core are strong and beautiful.
MINDFUL BEAUTY
MINDFUL BEAUTY=
S K I N C A R E + M I N D F U L N E S S
3 in 1.
Care for your skin while balancing your mind and brain.
What is MINDFUL BEAUTY?
By being aware of the connection between body and mind in your daily skincare routine, you can incorporate a state of mindfulness.
It means to maintain.
A total of 730 times, morning and evening, 365 days a year.
Skin care time is important “ME-TIME.”
Stopping suddenly in the midst of our hectic daily lives
Leading to positive thoughts and emotions
It's the secret to keeping your skin in a good mood.
First, use the scent
Instantly set the mood
Breathe quietly and connect with your own mind and body.
Relieve tension in the mind and skin,
While purifying the excess
Only carry what you need.
All you need to change your mindset is
It just takes a little time and awareness.
Mindful beauty habits include:
It provides a more effective skin care effect.
BRAND
PHILOSOPHY
We create products based on a creative spirit to achieve mindful beauty that can be experienced with all five senses.
scent
Based on natural essential oils, we have researched scents with Professor Mitsukura of Keio University, a leading expert in brain wave analysis, and each product is equipped with fragrances that have the hidden power to deeply appeal to the brain and senses.
texture
We've focused on creating a unique, comfortable texture that allows you to focus on your skincare routine and enjoy it to the fullest. The texture appeals to the senses and interacts with your skin to help nurture beautiful skin.
design
Rather than the gentle impression typical of organic products, the iconic product design expresses individuality and strength of will, enriching your daily skincare time.