Lebel

Lebel is TAKARA BELMONT's first original cosmetics brand.
It was founded in 1977.
The "BEL" in the company name is
It is a French word meaning "beauty."
With the desire to make each person shine,
We will continue to deliver rich beauty.

BRAND STATEMENT

Everything so that you can shine

This brand statement is
Lebel's brand vision
It is the message expressed.
Responding to the desires of all those who seek beauty,
I want to make each person shine.
We are sending out this message with Lebel's wishes in mind.
With this vision,
Lebel will continue to move forward together with salons.

BRAND PHILOSOPHY

ESSENCEThe essence of Lebel

Exploring "universal beauty" and "current beauty"

"Universal beauty" is the beauty that exists within each individual, such as the fresh texture of hair or a person's unique charm, and is brought out by the hands of a professional. "Trending beauty" is beauty that expands the possibilities of expression with new styles and leads the times. Exploring beauty from these two perspectives is the essence of Lebel.

VALUE What Lebel offers

Proposing free choice and creating new markets

Lebel will continue to propose a wide range of options in terms of technique, creativity, business, etc., in order to limitlessly expand the possibilities of salons. We will also proactively develop products that bring about new beauty and continue to take on the challenge of creating new markets. We will always support the growth of salons and strive to become an even more trusted partner.

VISIONWhat Lebel aims for

Contributing to society by creating a culture of hairdressing and beauty

Lebel's wish is to work with salons to make all those who seek beauty shine. We believe that this will lead to the prosperity of the industry and eventually help create a culture of hairdressing and beauty. We aim to contribute to society through these activities.